Global buyers always want tissue paper that feels very soft and has a nice texture. This is even more important for high-quality tissue products. The market is worth $24.97 billion in 2024. It is growing fast because people want tissue that is both comfortable and works well. Softness is very important. Many people pick bleached softwood kraft pulp because it feels gentle and is strong. Top companies like Huaxin Global Co., Ltd. use FSC-certified virgin wood pulp. They also use new ways to make tissue. This helps their tissue meet higher needs for softness, being good for the planet, and being high quality.

The table below shows important global trends:

Aspect	Details
Preferred Material	Bleached Softwood Kraft Pulp for softness and absorbency
Consumer Trends	Premium softness, eco-friendly, biodegradable, and recycled tissue products
Regional Focus	North America & Europe: sustainability and softness; Asia-Pacific: volume consumption
Market Growth	USD 24.97B (2024), projected to reach USD 33.76B by 2033

Softness and texture now help companies make new products. These things also make companies compete in the global tissue market.

Key Takeaways

• Buyers want tissue paper to feel soft and nice. This makes it comfy and useful.

• Bulk softness is how fluffy the tissue feels inside. Surface softness is how smooth it feels on your skin. Both are important for comfort.

• Tissues can have different textures like embossed, smooth, or crepe. These textures change how the tissue soaks up, feels, and lasts. This helps tissues work for different things.

• Good fibers and eco-friendly materials make tissue soft and strong. Smart ways to make tissue also help the planet.

• People in different places like different kinds of tissue. Companies change softness, texture, and design for each place. This helps meet local needs and care for the earth.

Tissue Paper Softness

Tissue paper softness is very important for buyers and makers. How soft tissue paper feels helps people decide if it is comfy or fancy. There are two main things that show how soft tissue paper is. These are bulk softness and surface softness. Both are important for how the tissue feels and works.

Bulk Softness

Bulk softness means how cushiony and fluffy a tissue sheet feels when you press it. This depends on how thick and built the tissue is inside. Makers use science tools to check bulk softness. This helps them keep the same quality in all their tissue paper.

Table: Methods for Bulk Softness Evaluation in Tissue Paper

Companies like Huaxin Global Co., Ltd. use special ways like Through Air Drying (TAD) to make tissue softer. TAD uses hot air instead of pressing with water. This makes the tissue thick, fluffy, and soft. The tissue keeps its thickness and softness, which people like for comfort and soaking up spills. TAD uses a special fabric and rush transfer to control how much water it can hold and how soft it is. TAD also uses less fiber, which saves money and helps the planet. These features help make super soft tissue paper that is better than others.

• Bulk softness makes people happy because it feels gentle and nice.

• More bulk softness helps tissue soak up more and be stronger.

• Not using wet pressing in TAD keeps the tissue thick, which people like.

Surface Softness

Surface softness is about how smooth and gentle the outside of tissue paper feels on your skin. This is very important for tissues used on the face or other sensitive skin. The industry uses the Tissue Softness Analyzer (TSA) to check surface softness. It looks at the TS7 number, which matches with how rough the surface is. Other tools use 3D pictures to study the top layer of the tissue. The TSA also checks how stiff the tissue is, so you know how soft it really feels.

There is a clear link between roughness and softness. If the tissue is rougher, it often feels softer. This new way of testing is quick and correct. It is better than old panel tests and works for many hygiene products.

Huaxin Global Co., Ltd. makes tissue with great surface softness by using FSC-certified virgin wood pulp and new machines. Virgin wood pulp from softwood and hardwood trees makes the tissue soft and strong. Fast paper machines with double-layer headboxes let them use long and short fibers just right. This makes the tissue both soft and tough. Extra steps like creping and embossing make the tissue even softer and give it a nice feel. The tissue meets what people want for comfort and strength.

Checking softness is still very important for making products different from others. People often pick tissue paper because it feels soft. Makers who always give soft tissue have an advantage. Huaxin Global works hard to make sure their tissue is always soft and works well.

Texture in Tissue Paper

Texture Types

Tissue paper has different textures for different uses. The main textures are embossed, smooth, and crepe. Embossed tissue paper has raised patterns like linen or pinstripe. These patterns look nice and help the tissue work better. Embossed tissue is used in kitchen towels and napkins. It helps them soak up more and last longer. Smooth textures, like wove or vellum, feel flat and soft. Facial tissues and toilet paper use smooth textures. This makes them gentle for sensitive skin. Crepe tissue paper is crinkled and stretchy. It is mostly used for crafts and decorations, not for hygiene.

Huaxin Global Co., Ltd. makes many embossing and texture choices. Their machines can make special patterns and add logos. They can also make colored tissue paper mother rolls. These features help products get noticed in stores. Custom textures and colors let brands fit what customers want.

Impact on Use

Texture is important for how tissue works. Embossed textures make more surface area. This helps tissue soak up more and be stronger. Kitchen towels with deep embossing clean up spills fast. They also do not tear easily. Smooth textures feel soft, so they are good for facial tissues and toilet paper. The texture you pick changes comfort, strength, and how long it lasts.

Note: Tissue paper traits like GSM also change texture. Higher GSM means rougher texture and more strength. These tissues soak up more. Lower GSM feels smoother and softer but is not as strong.

Huaxin Global’s colored tissue paper mother rolls can be made for looks and use. Brands can pick the best texture, color, and design for each market. These choices help tissue paper be soft, strong, and look good.

Softness Factors

Material Composition

What tissue paper is made of affects how soft it feels. The kind of fibers, the quality of wood pulp, and how many layers there are all matter.

• The shape and size of fibers change how soft tissue is. Long, thin fibers make tissue strong but not as soft or thick. Thick fibers add bulk but can make tissue feel rough.

• Small fiber pieces, called fines, hold water and change how thick the tissue is. Too many fines make tissue heavy and less soft.

• Non-wood fibers like bamboo or wheat straw are different from wood pulp. These fibers can change how soft and strong the tissue is.

• Mixing different fibers and changing the weight helps makers get the right mix of softness, strength, and soaking ability.

How many layers the tissue has also changes how soft it feels. Two-ply or three-ply tissue feels softer than one-ply. Extra layers make it feel more comfy. People like more layers for facial tissues and toilet paper.

Huaxin Global Co., Ltd. uses virgin wood pulp that is FSC-certified. This means they use good fibers and care about the planet. Their tissue paper meets tough rules for the environment and quality, like Green Seal GS-1 and Nordic Swan Ecolabel. These labels show the tissue is safe, good for nature, and breaks down easily.

Note: Certifications like FSC, SFI, and Green Seal GS-1 make sure the tissue is made safely and helps the environment.

Manufacturing Process

How tissue is made changes how soft and smooth it is. After making the tissue sheet, companies use creping, embossing, and calendering to make it softer.

• Creping makes tiny folds in the tissue. This makes it softer, stretchier, and better at soaking up.

• Embossing puts patterns and air pockets in the tissue. This makes it feel softer and thicker. It also helps stick layers together without glue.

• Calendering makes the tissue smoother and nicer to touch.

Chemical softeners, like silicone or fatty acids, can be added to make fibers less stiff and tissue softer. Makers must be careful so the tissue stays strong and soaks up well.

Huaxin Global uses new ways like Through-Air Drying (TAD) to make very soft tissue. TAD makes tissue thick and soft while saving energy and fibers. The company also lets brands pick colors, patterns, and layers to fit what people want in each place.

To check softness, labs and real people test the tissue. Tools like the Tissue Softness Analyzer and panel tests help makers see how soft tissue is. Checking often makes sure tissue is always comfy and good quality.

Huaxin Global keeps checking softness, texture, and color to stay the best. They use safe ways and smart machines to make sure every tissue paper is soft and works well.

Market Preferences

Regional Differences

The tissue paper market is different in each region. North America and Europe want very soft, fancy tissue paper. People there like tissue that feels gentle and soaks up well. They also care about using tissue that is good for the planet. North America likes tissue that can break down and be recycled. Europe also wants soft tissue but cares a lot about the environment. Both places have high rules for how soft and green tissue must be.

Asia-Pacific sells the most tissue paper. More people are moving to cities and making more money. This makes them want better tissue paper. People in Asia-Pacific now want tissue that is soft and comfy, especially for faces and napkins. They check tissue for comfort, texture, and how clean it is. In new markets like Latin America and some Asian countries, more people are buying soft, fancy tissue. People care more about health and are changing how they use tissue. In some places, old habits slow down using new tissue. For example, in India, people still use old ways to stay clean. But as more people use Western bathrooms, they want softer, better tissue.

Table: Regional Analysis of Tissue Paper Preferences

Culture changes what people want in tissue paper. In Asia, people use more facial tissue. In Western countries, toilet paper is used more. These habits change how people pick new tissue. Makers need to change their tissue and ads for each place. This helps them sell more and give people what they want.

Premium vs. Standard

People look at how premium and standard tissue are different. Premium tissue is softer, has more layers, and special textures. It is for people who want comfort and fancy tissue. Standard tissue is cheaper and simple. It has fewer layers and plain texture but still needs to be soft and strong.

Now, more people want premium tissue in every big market. Buyers want tissue that does not cause allergies or use harsh chemicals. People who care about health want safe tissue for kids and older people. They also want tissue that is soft and good for the earth. Many buyers pick tissue made from safe materials and with packaging that breaks down.

Some big trends are:

• More people care about the planet and want green tissue.

• People want tissue that is safe and does not cause allergies.

• New ways to make tissue make it softer and stronger.

• There are more choices, like tissue with smells, colors, or patterns.

• Online shopping helps people buy special tissue more easily.

Companies like Huaxin Global Co., Ltd. make tissue that can be changed for each buyer. Their machines can change the size, number of layers, folding, patterns, and how it is packed. Brands can pick many textures, colors, and looks to fit what people want. Huaxin Global uses safe materials and inks that are good for the planet. This helps them stand out and protect nature.

Note: Changing and improving tissue helps companies meet what each market wants. This makes sure tissue matches what people like and need everywhere.

Market Trends

Innovation

Innovation is changing tissue products around the world. Scientists have made tissue with natural things like chitosan and cellulose nanocrystals. These new things make tissue stronger and help stop germs. For example, tissue with chitosan can stop bad bacteria by up to 99%. Bamboo is now a favorite for tissue because it grows fast and breaks down in nature. Bamboo tissue is better for the planet than regular wood pulp.

Design is also important for new tissue products. Embossing puts patterns on tissue, making it softer and better at soaking up. Special designs, like logos or holiday shapes, help brands get noticed. These designs make opening the box more fun. Many brands use soft colors or plant patterns to look fancy and natural.

Custom tissue does more than protect things. It helps brands tell their story and makes customers want to come back.

Sustainability

Sustainability is very important for companies and buyers. The industry likes certifications like FSC, Green Seal, and compostable labels like TUV and BPI. These show tissue comes from good places and breaks down safely. Companies like Huaxin Global Co., Ltd. follow tough rules for the environment. They use FSC-certified virgin wood pulp. Their factories recycle water and do not use bad chemicals. This helps make tissue that is good for the earth.

More people want tissue that works well and is good for the planet. Buyers want tissue that is soft, strong, and safe for nature. Hotels and hospitals also want top tissue that meets green rules. Huaxin Global helps with these trends by shipping fast and offering many certified, custom tissue products.

Challenges and Opportunities

Balancing Softness and Strength

Manufacturers have a hard job. They need to make tissue paper soft and strong at the same time. Making tissue stronger can make it feel less soft. For example, when they change fibers or add dry strength additives, the tissue gets stiffer and less soft. Machines that refine fibers help tissue stay strong when wet. But this makes it less soft and not as good at soaking up. These machines also use more energy. Enzymatic treatments can help. They make the process faster and use less energy. These treatments can make tissue softer and still keep it strong.

Many companies use polymeric additives like micro or nanofibrillated cellulose. These help make tissue stronger but not too stiff. The kind of fiber used is important too. Softwood fibers make tissue strong but can make it less soft and cost more. Studies show that using 5-15% softwood fibers is a good mix. This mix helps tissue be both soft and strong. Manufacturers must watch the process closely. If they add too much strength additive, the fibers can clump together.

There are ways to make tissue both soft and tough. Some companies use fibre lubricants or spray softeners before drying. These steps make tissue softer with only a little less strength. Other additives, like cationic and amphoteric natural polymers, help tissue stay strong and hold together. Modified starches let makers use more recycled fibers without losing quality. Dry strength resins and biobased softeners can make tissue soft and still strong. Changing the creping process can also help tissue stretch and feel softer.

Note: Checking each step carefully helps make sure tissue is both soft and strong every time.

Meeting Eco Standards

Tissue paper makers must follow strict rules for the planet. They face problems like cutting down trees, making greenhouse gases, and polluting water. Making tissue from new pulp causes more pollution than using recycled fibers. Making just one roll of toilet paper uses a lot of water. Using chlorine to bleach tissue can hurt rivers. About 10% of all tree loss in the world is from making tissue paper.

Now, rules tell companies to use more recycled fibers and other materials like bamboo. These changes help lower pollution and save forests. Certifications like FSC show that companies care about where their fibers come from. In the United States, the EPA says toilet paper should have at least 20% recycled fiber. Governments also want companies to use green technology and make less waste.

Huaxin Global Co., Ltd. follows these green rules. They use FSC-certified virgin wood pulp and safe ways to make tissue. Their factories recycle water and do not use bad chemicals. Their tissue passes tough tests for softness and being safe for the planet. By using smart machines and good materials, Huaxin Global helps customers get tissue that works well and is good for nature.

People around the world like tissue paper that feels very soft and has a nice texture. Makers should make sure their tissue is clean and good for the planet. They should also make fancy tissue for people who want something special. Using safe materials and smart machines can help make tissue softer and last longer. Companies can sell more by going to new places and making tissue that is gentle or has no smell. Always making new and green tissue, like Huaxin Global Co., Ltd. does, is important to do well in the tissue business.

FAQ

What makes tissue paper feel soft?

Makers pick good fibers and use special steps. They use creping and embossing to make tissue softer. These steps help tissue feel nice and comfy. Companies like Huaxin Global Co., Ltd. mix fibers and use new machines. This helps every set of tissue paper feel gentle.

How does texture affect tissue paper performance?

Texture changes how well tissue works. Embossed patterns help tissue soak up spills. They also help tissue not tear easily. Smooth textures feel soft on your face. Brands pick textures that fit what each set of tissue paper needs.

Why do regional preferences matter in tissue paper design?

People in different places want different things. Some want tissue to be soft or strong. Others care about the planet. North America and Europe like soft and green tissue. Asia-Pacific wants more tissue and comfort. Makers change their set of tissue paper to fit what each place wants.

What certifications should buyers look for in tissue paper raw materials?

Buyers should look for FSC, Green Seal, and EU Ecolabel. These show the tissue is safe for nature and good quality. Certified tissue paper is safe and helps the planet. Every set of tissue paper with these labels is a good choice.

Can tissue paper be customized for special uses?

Yes. Makers can add special patterns, colors, and layers. They can also change the package. This lets brands make a special set of tissue paper for any market or event.